All in all, brochures serve the same purpose as flyers, and enjoy the same strengths. A brochure is actually nothing more than a folded flyer. As such, brochures are also fast to design and print, low cost, and they present customers with the relevant information about your company and products/services. What really sets printed brochures apart though is their folding, which allows you to present and communicate the same amount of information, but in a more compact final format. Brochures are great for advertising your business, as they get your message across fast and at a low cost.
When printing brochures, it is crucial that their design is optimized around the wants and needs of the population group that you want to target. You print brochures to convince those people to use your service or products, therefore they should prominently feature your company’s Unique Selling Points in a clear, convincing, and concise way. In addition, you want people to be able to find you without any effort, so include corporate information such as website, telephone number, email, and address at the very least.
The key to success is to design and print brochures whose message draws the customers’ unconscious attention and transpires to them on a visual and emotional level at the same time. Creativity, innovativeness, professionalism, and reliability should be some of the key messages that you want your brochures to communicate.
As already mentioned, the main benefit of printing brochures is that a large amount of information can be shared with customers, but in a final format that is relatively small thanks to different types of folding. Gogoprint offers a variety of folding types for brochures, to allow you to display your message in the best way. Depending on the kind of folding that you want, you can print brochures with 4, 6, or 8 individual pages. Gogoprint offers Single fold, Letter fold, Zigzag fold (2 fold or 3 fold), Parallel fold, and Window fold. Read more information on each type of folded brochures on Gogoprint blog. In the end, it all depends on your preference, and how you believe the lay-out of the information will have the strongest impact.
In addition to folding, Gogoprint offers a wide variety of other options to print brochures. Our configurator allows you to create the brochures that you want exactly, through different combinations of formats, papers, and refinements. This is crucial because to maximize the performance of your brochures, their design, message, and look and feel need to be perfectly aligned. Print quality is an absolute priority for Gogoprint, which is why we rely only on the most technologically advanced and reliable printing equipment. Rest assured though, because printing brochures with Gogoprint results not only in high quality, but also in low cost and free delivery. Thanks to our online configurator and free delivery, printing brochures is easier and more convenient than ever. If you need help with your artwork, don't forget to check out our dedicated artwork section to help you send in a perfect file for printing.